What's on your mind?
Before there's a plan, there's a pull. Something we can't quite name yet — a tension we keep circling back to, a hope we're almost afraid to say out loud, a question that won't let us go about our day undisturbed. This is where we start. Not with a brief, not with a deadline, but with the thing underneath the thing. We slow down here. We ask more than we answer. We resist the urge to jump to solutions before we've actually sat with the problem — because the idea that gets rushed rarely becomes the idea that matters. Imagine isn't a warm-up before the real work begins. It is the real work. It's where we give ourselves permission to see past the obvious answer to the one that's actually true.
We might ask ourselves:
- What's the tension we keep coming back to, even when we try to move on?
- If nothing were off the table, what would we actually want this to become?
- Whose voice have we not asked to speak into this yet?